Funded projects
Over the years, Opificio Neirami has taken part in a number of projects and initiatives supporting internationalisation, brand promotion and digital development. Through international trade fairs, online and offline strategies and digital marketing activities, the company has strengthened its presence in foreign markets, consolidating its dialogue with international customers and buyers.
SHW RM /show,room/ — New York, Fall/Winter 2025
Hudson Mercantile, 500 W. 36th St., New York, NY 10018
16–18 February 2025 (set up: 15 February 2025)
Taking part in this trade fair is co-funded under the Digital Export 2024–2025 call, promoted by the Emilia-Romagna Chambers of Commerce and the Emilia-Romagna Region in support of business internationalisation.
With the contribution of
Opificio Neirami’s on- and offline strategy to win over Scandinavia
Opificio Neirami took part in the CIFF trade fair in Copenhagen from 6 to 8 August 2024. The activity was co-funded by the Emilia-Romagna Chambers of Commerce and the Emilia-Romagna Region.
With the contribution of
Resilience, winning back the French market and opening up the German one: Opificio Neirami bets on digital strategy
Opificio Neirami took part in the Who’s Next trade fair in Paris with the contribution of the Emilia-Romagna Chambers of Commerce and the Emilia-Romagna Region, with the aim of strengthening its presence in the French market and opening up new business opportunities in Germany. The project is part of a broader digital strategy geared towards internationalisation, through promotional tools, B2B activities, online business, website updates and training.
Actions implemented: B2B, online business, digital marketing, promotional tools, website update, training.
With the contribution of
The Neirami brand sets its sights on Northern Europe
The project was created to strengthen Neirami’s presence in Northern European markets through an integrated strategy of communication, digital promotion and commercial development. The activities involved B2B tools, digital marketing, website updates, training and dedicated promotional materials.
Actions implemented: B2B, online business, digital marketing, promotional tools, website, update, training.
With the contribution of
International promotion of the autumn/winter style at the Who’s Next trade fair in Paris — January 2022
Project description. The company also planned to take part in the January 2022 edition to present its autumn/winter collections. Through the Who’s Next trade fair in Paris (21–24 January 2022), the aim is to give impetus to a recovery of international business, for which intensive groundwork was carried out in the first quarter of 2020.
Objectives. Relaunch international business, focusing on Europe and non-European markets. Attending Who’s Next, an event where the company has had a constant presence since 2018, makes it possible to regain visibility in this important trade fair context and to re-establish contact with existing and potential new customers.
Expected results. Consolidate the commercial positions held; progressively win new market share; increase turnover with a growth margin of 5 to 10%.
Project co-funded by the European Regional Development Fund
Neirami starts again from the Who’s Next trade fair in Paris — September 2021
Project description. To recover the market positions lost because of the pandemic, Opificio Neirami started again from the September 2021 edition of the Who’s Next trade fair in Paris, an event well matched to the Neirami brand product and of primary international importance for the fashion industry.
Objectives. Stem the loss of foreign customers and recover part of the market share lost in 2020 in Europe and in non-European markets.
Results. Although not heavily attended by non-European buyers, the fair delivered excellent results for the Neirami brand: new French customers were reached and new contacts were made with customers in the Euro area.
Project co-funded by the European Regional Development Fund